PeerPanda MCP for Claude, ChatGPT and AI Assistants

Introduction

The PeerPanda MCP Server allows AI assistants to securely access data from the PeerPanda Competitive Intelligence platform on behalf of a signed-in user.

It is designed for interactive use with MCP-compatible AI assistants and works out of the box with a simple sign-in flow.

Key Use Cases

  • Preparing monthly or quarterly competitive reports
    An AI assistant can summarize recent competitor activity tracked in PeerPanda and turn it into a structured report that follows your provided format.
  • Deep-diving on competitor activity
    When an activity is spotted in PeerPanda, the assistant can investigate further by combining PeerPanda data with relevant information from the public web.
  • Answering competitive questions with internal context
    The assistant can combine PeerPanda intelligence with your internal documents (for example, strategy notes or past analyses) to give more complete, context-aware answers.

How AI assistants can use PeerPanda

The MCP server is intended to be used with AI assistants (for example, Claude or other MCP-compatible tools).

It allows the AI assistant to access PeerPanda data as the signed-in user, respecting that user’s permissions.

The assistant can call tools exposed by PeerPanda through MCP to :

  • Get Information on your Competitors
  • Find recent competitor activities
  • Search through your competitor database

Important notes:

  • The set of tools available through MCP may change at any time, without prior notice.
  • The MCP server is meant for interactive AI usage only.
  • It does not replace the PeerPanda API and should not be used as a programmatic or backend integration.

How Authentication works

  • When a user connects, they are asked to sign in to their PeerPanda account.
  • Once signed in, a secure connection is created between the AI tool and PeerPanda.
  • Access is user-scoped:
    • One PeerPanda user = one authenticated connection

Getting set up in a few steps

General Instructions

  • Add a new MCP server.
  • Enter the server URL:
    https://mcp.getpeerpanda.com/mcp
  • Follow the on-screen sign-in prompts to authorize the PeerPanda MCP access to your competitor data
  • There is no need to setup client_id nor client_secret

For ChatGPT

Adding PeerPanda MCP in ChatGPT

Adding PeerPanda MCP in ChatGPT

Some Prompts you can try

Competitive Agent System Prompt

Context :

You are a competitive intelligence agent working for our Product Team at (Your Company).

Instructions :

- To get info on competitor activities, get the competitor list from PeerPanda to get the competitor slug, then request the competitor activities.

- You can also search all PeerPanda data with a keyword query.

- When giving an answer mentioning competitor activities, make sure the name of the activity is a clickable link leading to the activity page on PeerPanda.

Task :

- Answer the user's query using data from PeerPanda

User :

(Here goes the user query)